This is a photograph of the fresh food market in Ljubljana’s BTC shopping centre. If you’re used to regular supermarket produce, it’s an amazing array of fresh food. By Slovene standards, it’s nothing particularly special. Just somewhere that everyday people go to buy everyday groceries. It was interesting to me because unlike the vast majority…Read More
Posts by Marco Foley
We all understand why context is important in a piece of copywriting. To create the impact we need, it’s vital to understand the place that your opinion occupies in the world. We need to appreciate the motivation and potential objections of the people that are going to read it. And we must know when to…Read More
When a brilliant and beautifully executed idea doesn’t fly, perhaps you just failed to explain it simply enough?
This is the premier lounge of the Côte des Flandres cross-channel ferry that takes travellers from the UK to and from France. The lounge is a haven of quiet relaxation and good seating in what is often a very crowded and noisy ship. At the end of the room is a bar with as much…Read More
Having coffee with a friend recently and they noticed the advert above stuck to a lamp post. “Look at that – they don’t even give their address. How is anybody meant to find them?” It’s not a bad question. Five years ago it would have been an even better one. Today though, the act of…Read More
Much of our work is in the creative sector where our experience helps international organisations to promote the rights of artists and creators. It’s a fascinating area, an extremely worthwhile cause and, due to the complexity of audiences and messaging, it presents a highly satisfying challenge. One of the core objectives is to raise awareness…Read More
This is the inside of a 1960 Hammond C3 organ. And it’s being repaired. Again. Even if you’re not a music lover, you’ll recognise the sound of this instrument in the opening bars to “Gimme Some Loving” by the Spencer Davis Group and in just about everything from Motown through 70s rock to modern acid…Read More
This is an amazing Japanese hip-hop artist that we discovered on Spotify this week. There is zero chance we would have even found this artist a few years ago and our musical reach is broader and more enjoyable now than we ever imagined. But it’s hard to shake the feeling that we are part of…Read More
If you get the chance to work abroad, seize it with both hands. Apart from the amazing experiences that travelling and working in new places will bring, the change you’ll need to make to your own communication process is great training for when you get home. Most of 652South’s work today is with non-native English…Read More
We saw this amazing band in a small club recently – the photo above shows just how small! One guy plays drums with left hand, synth bass with his right and sings. The other guy plays lead lines on a regular 4 string P-bass. After five minutes, it’s not strange any more and they’re “just”…Read More
- What Can Startups (and the Rest of Us) Learn From a Zero-Brand Marketplace?
- Be Kind to Clients: Make Copywriting Easier to Review
- When a brilliant and beautifully executed idea doesn’t fly, perhaps you just failed to explain it simply enough?
- We’re All Brand Communicators Now
- Bad News May Sell Papers, But Perhaps Positivity Sells Everything Else?