Brand Communication Blog

Every day, we are surrounded by inspiring design and great communication. But it’s often easy to miss because if implemented well, it fits seamlessly within an organisation and doesn’t look anything special. But of course, that’s not the case.

Why not begin looking for ideas like those in our brand communication blog. Grab a quick photo, take a clipping, start your own list.

Communication
20140527

Don’t Say It, Prove It

There is a great pub near our office that serves beautifully prepared, home cooked food. The menu tells us that the ingredients are of the highest quality, individually selected and locally sourced. But doesn’t every menu in every pub say that? Identifying what matters and stating it clearly is a great start for any business.…
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Inspiration

Be Generous With Praise

The importance of good manners with colleagues and competitors is not new and not just for reciprocity. Just ask Alfred Hitchcock. (Found via the excellent @FilmHistoryPics Twitter account)
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Inspiration
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Always Listen to Seth

As usual, there was more great stuff in this one hour keynote speech than I could write down so here’s the whole clip. It’s a really worthwhile way of spending a lunch hour. If you want to learn more I can particularly recommend starting with the book Linchpin if you work for somebody else, and…
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Communication
20140511

When Differentiating, Lead with the Meat

We took this photograph from a dining table in an amazing Turkish restaurant in Sheffield, UK. It is located in a city that boasts one of the highest student populations in Europe and as a result, there are more fast food restaurants there than anywhere we know. This street is particularly crowded with competition yet…
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Communication
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Brand Positioning at Sea

Thanks to a combination of foreign parentage and international clients, we’ve been crossing the English Channel up to a dozen times a year since the mid nineties. During that time we’ve seen the passenger channel crossing market change dramatically with competitor strategies seizing the the ferry providers’ two most important brand positioning concepts. They’ve had…
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Inspiration
20140509

Just Because You Don’t Understand It

Just because you don’t understand it, that doesn’t mean that it isn’t art. There are a few organisations that really excel at one thing. They can get so good at it that the rest of the world begins to assume that because they make it look effortless, it can’t be that difficult. Despite being very…
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