This is a photograph of the fresh food market in Ljubljana’s BTC shopping centre. If you’re used to regular supermarket produce, it’s an amazing array of fresh food. By Slovene standards, it’s nothing particularly special. Just somewhere that everyday people go to buy everyday groceries. It was interesting to me because unlike the vast majority…Read More
When a brilliant and beautifully executed idea doesn’t fly, perhaps you just failed to explain it simply enough?
This is the premier lounge of the Côte des Flandres cross-channel ferry that takes travellers from the UK to and from France. The lounge is a haven of quiet relaxation and good seating in what is often a very crowded and noisy ship. At the end of the room is a bar with as much…Read More
Having coffee with a friend recently and they noticed the advert above stuck to a lamp post. “Look at that – they don’t even give their address. How is anybody meant to find them?” It’s not a bad question. Five years ago it would have been an even better one. Today though, the act of…Read More
Much of our work is in the creative sector where our experience helps international organisations to promote the rights of artists and creators. It’s a fascinating area, an extremely worthwhile cause and, due to the complexity of audiences and messaging, it presents a highly satisfying challenge. One of the core objectives is to raise awareness…Read More
This is the inside of a 1960 Hammond C3 organ. And it’s being repaired. Again. Even if you’re not a music lover, you’ll recognise the sound of this instrument in the opening bars to “Gimme Some Loving” by the Spencer Davis Group and in just about everything from Motown through 70s rock to modern acid…Read More
If you get the chance to work abroad, seize it with both hands. Apart from the amazing experiences that travelling and working in new places will bring, the change you’ll need to make to your own communication process is great training for when you get home. Most of 652South’s work today is with non-native English…Read More
We spent a number of very happy but tragically wage-less years in the music industry. Like many companies today, the brands that dominated the equipment market in the 1990’s had to target a very passionate and well informed audience and as a result their personalities were incredibly strong. This was especially true in the accessory…Read More
There is a great pub near our office that serves beautifully prepared, home cooked food. The menu tells us that the ingredients are of the highest quality, individually selected and locally sourced. But doesn’t every menu in every pub say that? Identifying what matters and stating it clearly is a great start for any business.…Read More
We took this photograph from a dining table in an amazing Turkish restaurant in Sheffield, UK. It is located in a city that boasts one of the highest student populations in Europe and as a result, there are more fast food restaurants there than anywhere we know. This street is particularly crowded with competition yet…Read More
Thanks to a combination of foreign parentage and international clients, we’ve been crossing the English Channel up to a dozen times a year since the mid nineties. During that time we’ve seen the passenger channel crossing market change dramatically with competitor strategies seizing the the ferry providers’ two most important brand positioning concepts. They’ve had…Read More
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