We help creative industries to devise and execute effective communication strategies while consuming the minimum management time.
652South is a communications agency with a specialist focus and expertise that allows us to understand the complex requirements of creative industries without the need for lengthy briefings. Clients always have the same, single point of contact so there is no need to repeat information. And with two decades of client-side and agency experience, we always think tactically and move quickly.
Our service helps communication directors to handle a greater number and complexity of tasks, meet deadlines more effectively, and spread their organisation’s message even further.
WHAT WE DO
652South has proven itself a true asset for our communications and PR activities over the recent years. We know we can rely on them to deliver high quality services quickly and efficiently while the “can-do” approach and quick turnaround on urgent matters has allowed us to meet strict deadline on major projects with great success. Marco is a real pleasure to work with and we have been extremely satisfied with the way in which he has been able to tailor his services to meet our constantly-changing needs and come up with new ideas to improve our communications and take them to the next level.
Communication Agency Experience
At 652South, we combine a long and successful commercial resume with a deep knowledge of creative industries, brand strategy, campaign management and authors’ rights lobbying.
We have worked with individuals, start-ups, Fortune500 corporations, and international non-profits. We understand the complex challenges that each type of communication project can face and have the experience to efficiently overcome them. We understand how organisations function from the inside. We recognise the importance of transparency and business ethics and know how to manage, motivate and work within multi-disciplined teams. We’ve always operated internationally and are globally informed and culturally sensitive. We also appreciate the value of internal subject matter experts and the importance of proper internal approvals at every level of a project.
Mostly however, we have experienced first-hand the demands placed on busy communication directors’ time when delivering a complex portfolio of projects. It can make working with an external communications agency feel like a chore as one struggles to educate them on both the specifics of our industry and the complex multi-stakeholder messaging that is so essential to success.
Perhaps what you really need is a specialist that can quickly grasp the objective and get to work without multiple briefings, daily time-sapping questions and project dead-ends? Perhaps we can help?
I worked with 652South on a recent campaign in support of audiovisual authors’ rights where we had to deliver within a short timeline a brochure and a website in different languages. Marco impressed me with his commitment and pro-activity, understanding our specific needs and immediately proposing solutions. He enthusiastically took over the coordination with the graphic designer and saved us a lot of time. Marco is someone you can really rely on and I highly recommend him.
How We Help
You may be one of the few organisations that has a perfectly defined message and knows precisely how to communicate it. But even then, do you have the time to find, brief and manage vendors while supporting others as they deliver on your communication goals?
Imagine a seemingly simple company brochure project for example. Here, the management of multiple vendors can be a full time job in itself. We know this because we’ve worked to balance it alongside our regular tasks many times over years of senior corporate communication positions.
For a number of organisations, our communications agency operates almost as a virtual team member within your department.
We’re on hand, ready-briefed and can promptly apply our knowledge, experience and pre-selected partners to deliver projects. In the brochure example shown here, this might reduce your task list by up to 70% meaning that each project progresses faster, your organisation achieves more and your communication team reclaims the time to focus on the other essential areas of their work.