Brand and Campaign Communication Strategies for Creative Industries

Strategic Communication

Your audience is busy and the competition for attention is ever-increasing. This makes effective communication a huge time commitment for directors who need to extract the maximum return on their effort while juggling a hundred other tasks. Our communication strategy focus begins by redefining wish lists into concise objectives to enable us to manage multiple sub-tasks without the need for re-briefing. We craft differentiated key messages, distilled into their simplest form and apply our specialist expertise in copywriting and design as required.

We have worked with multinationals, non-profits and start-ups to formulate brand development, vision and campaign strategies. We have helped share their voice, create meaningful conversations and provide engagement, reassurance and navigation to audiences and stakeholders.

What We Do
Brand Development

Working with your team, we analyse your sector, assess the competition and define the audience. We segment them to give opportunities not available with a one-size-fits-all approach. Then we look at the message you’re trying to convey to assess what is unique, how different audiences perceive it and how it can be best positioned. Finally, we drill down to a brand vision and set out strategic actions to get you there.

Campaign Strategy

Campaigns are sub-brands to your organisation and need to exhibit the same personality and values. We approach them in the same goal-driven manner but with a subtle shift of emphasis from persuasion to action. Congruity and authenticity are essential, so having the same team handing the messaging and design of content pays dividends.

Do you have a complex project but only enough time to find, brief and manage one agency?

Communication Strategy Examples

Songwriters Association of Canada non-profit website

This international non-profit is one of the world’s best known organisations within the authors’ rights sector. We were contracted to create a ground-up redesign that helped to reposition the organisation as a modern, international lobbying entity.

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Campaign strategy and copywriting for “The Audiovisual Campaign”

The Audiovisual Campaign is an international, creator-led movement that encourages lawmakers to add an unassignable, unwaivable right to remuneration for screenwriters and directors into their legislation. We worked with multiple stakeholders and subject matter experts in Europe and Latin America.

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Fair Trade Music International non-profit website

The Fair Trade Music campaign aims to educate the industry and public on the challenges facing songwriters and composers as a result of inequitable music economy. It also aims to recognise and reward positive behaviour in creating transparency and fairness.

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