Brand and Campaign Communication Strategies for Creative Industries

Strategic Communication

Your audience is busy and the competition for attention is ever-increasing. This makes effective communication a huge time commitment for directors who need to extract the maximum return on their effort while juggling a hundred other tasks. Our communication strategy focus begins by redefining wish lists into concise objectives to enable us to manage multiple sub-tasks without the need for re-briefing. We craft differentiated key messages, distilled into their simplest form and apply our specialist expertise in copywriting and design as required.

We have worked with multinationals, non-profits and start-ups to formulate brand development, vision and campaign strategies. We have helped share their voice, create meaningful conversations and provide engagement, reassurance and navigation to audiences and stakeholders.

What We Do

Brand Development

Working with your team, we analyse your sector, assess the competition and define the audience. We segment them to give opportunities not available with a one-size-fits-all approach. Then we look at the message you’re trying to convey to assess what is unique, how different audiences perceive it and how it can be best positioned. Finally, we drill down to a brand vision and set out strategic actions to get you there.

Campaign Strategy

Campaigns are sub-brands to your organisation and need to exhibit the same personality and values. We approach them in the same goal-driven manner but with a subtle shift of emphasis from persuasion to action. Congruity and authenticity are essential, so having the same team handing the messaging and design of content pays dividends.

Do you have a complex project but only enough time to find, brief and manage one agency?

We Can Help

Communication Strategy Examples

Brand Identity for the World’s Leading Network of Authors Societies

The International Confederation of Societies of Authors and Composers is the world’s leading network of authors societies. It was founded in 1926 and represents four million musicians, writers, filmmakers and visual artists around the world.

Positioning, Web Design and Copywriting for Portland Works

We were contracted to help write, design and build a new online presence for this creative social enterprise. Having been saved by the local community from demolition, Portland Works had restored much of the building and needed to attract grant money and new tenants to secure it’s financial future.

Web Design and Copywriting for Fair Trade Music International

The Fair Trade Music campaign aims to educate the industry and public on the challenges facing songwriters and composers as a result of inequitable music economy. It also aims to recognise and reward positive behaviour in creating transparency and fairness.