We have commissioned, researched and written hundreds of brand and marketing collateral pieces for use with audiences in Europe, Asia and the Americas. We have also used our copywriting expertise to produce rich but concise content for websites, international campaigns and annual reports. In each case our writing is accurate, approachable and strategically crafted to embed the key messages and seize the expert position.
We already understand the delicate stakeholder balance required in creative and cultural industry copywriting. This means we can progress from a brief discussion to an approval-ready draft while consuming the minimum of management resource. And more often than not, our copywriting is translated into other European and Asian languages. Here again, our clear and concise approach pays dividends with a quicker turn around and fewer translation errors.
Another speciality is the production of concise, highly-targeted written content for campaigns and advertising. By distilling the detail down to its essential elements, we embed the key message and hook the audience’s attention in the absolute minimum number of words.
There’s an old adage that suggests if you can’t explain something simply, it’s because you don’t understand it well enough. That’s why in our view, only specialist copywriters can separate out the few crucial concepts that convey the message when space is short.
Writing for the Web
The way that audiences interact with online content has revolutionised copywriting. Whether on websites or social media, the challenge that organisations face today is how to quickly get to the point without dumbing-down the context. Even further than this, some of the most important “readers” of online content are the search engine algorithms that determine your expertise on a particular topic.
While we never counsel clients to sacrifice clarity for search ranking, we have been very successful in using our specialist experience and expertise to carefully tread both paths.
Copywriting for press releases or editorial purposes is a particular speciality of ours. We always aim to use the release as a carrier for the key message and, without dumbing down the facts, find ways to make complex issues accessible to non-experts.
We’ve produced media content for complete technology launches, international policy announcements and national legislative change. In each case we provided all the information, context and tools necessary to allow journalists to produce their own expertly-written articles.
Did you promise you’d only use creative industry specialists for copywriting from now on?
The Audiovisual Campaign is an international, creator-led movement that encourages lawmakers to add an unassignable, unwaivable right to remuneration for screenwriters and directors into their legislation. We worked with multiple stakeholders and subject matter experts in Europe and Latin America.
At its world congress in Bogotá, Colombia, Writers & Directors Worldwide joined with all it’s Latin American delegates to issue a statement in support of European creators. This open letter was sent to Jean-Claude Juncker in his position as president of the European Commission.
Writers & Directors Worldwide has a global remit to support audiovisual authors’ campaigns for fair remuneration. To achieve this, it needed its international expert position and independence to be reinforced, and for its achievements to be highlighted.