Compelling Copywriting for Brochures, Web and News Media

Copywriting

We have researched and written hundreds of brand and marketing collateral pieces for use with audiences in Europe, Asia and the Americas. We have also used our copywriting expertise to produce rich but concise content for websites, international campaigns and annual reports. In each case our writing is accurate, approachable and strategically crafted to embed the key messages and seize the expert position.

We already understand the delicate stakeholder balance required in creative and cultural industry copywriting. This means we can progress from a brief discussion to an approval-ready draft while consuming the minimum of management resource. More often than not, our copywriting is translated into other languages. Here our clear and concise approach pays dividends with a quicker turn-around and fewer translation errors.

what we do

Writing for the Web

Website copywriting is the art of getting quickly to the point without dumbing-down or losing the brand voice. All content needs to authentically tell your story while still allowing search engines to determine your expertise. We design sitemaps and write web content for global non-profits, mid-sized commercial enterprises and start-ups to maximise user experience and brand engagement.

Campaign Copywriting

We research and write concise, highly targeted content for campaigns and advertising. By distilling the detail down to its essential elements, we embed the key message and hook the audience’s attention in the absolute minimum number of words. If a campaign truly matters, you need a specialist copywriter who can extract the few crucial concepts that will convey the message when space is short.

Media Relations

We have produced media content and press releases for launches, new technology, international policy announcements and national legislative change. In each case we used the release as a carrier for the key message and without oversimplifying the detail, found ways to make complex issues accessible to non-experts. Our text provided all the information and context for journalists to produce their own expertly written articles.

Reports and Brochures

Well-researched and properly written reports are the backbone of an organisation’s expert positioning. We have delivered articles, analyses, white papers and complete annual reports for clients to reinforce their brand, advance their causes or launch their campaigns. This keystone content has been printed for customers and annual meetings, distributed digitally and used as the basis for months of social media micro-content.

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Copywriting Examples

Copywriting for Bogotá Letter to Jean-Claude Junker

At its world congress in Bogotá, Colombia, Writers & Directors Worldwide joined with all it’s Latin American delegates to issue a statement in support of European creators. This open letter was sent to Jean-Claude Juncker in his position as president of the European Commission.

Copywriting for Press Release on Australian Screen Directors

The Australian Screen Directors Authorship Collecting Society (ASDACS) and the Australian Directors Guild (ADG) launched a “fair remuneration for directors” campaign that aimed to grant Australian directors an inalienable right of remuneration for the ongoing exploitation of their films.

Campaign Strategy and Copywriting for The Audiovisual Campaign

The Audiovisual Campaign is an international, creator-led movement that encourages lawmakers to add an unassignable, unwaivable right to remuneration for screenwriters and directors into their legislation. We worked with multiple stakeholders and subject matter experts in Europe and Latin America.