Design Agency Expertise
We are passionate about creativity and have art directed and delivered brochures, websites, advertisements, photography and video for multi-billion dollar organisations, small start-ups and international non-profits. We handle much of our work in-house but also have a network of pre-selected specialist partners to draw upon including designers, photographers, video directors, stand builders and online media developers. Working together we have also created complete films, illustrations, animations, show stands and demonstration materials that effectively condense detailed messages into intuitive, attention-grabbing communication tools.
We are also often called upon to manage projects using our clients preferred vendors. In these cases, we take on the responsibility and day-to-day workload of the project while applying the same collaborative approach to creative consultancy right through to completion. In either case, our core expertise is in taking complex objectives and translating them into concise artistic briefs that get the result clients need with the minimum number of project reviews.
The unique skill that 652South has when building websites is the ability to take on every stage of the project from strategy, through design and branding, to the copywriting of all online content. This means that a client will only need one point of contact in one communication and design agency throughout the project. This simplifies project management and avoids any delays or disagreements caused by multiple vendors relying on each other for completed project phases.
We have led web design projects for all sizes of organisation from start-up businesses to NYSE listed multinationals. In each case we begin with a ground-up review of your key strategy goals and brand personality. We create a site map that reflects the desired positioning and intelligently segments the offering to optimise engagement and navigation. We then either begin copywriting and designing content or work with our client’s own preferred writers or in-house developers. When the site is launched we train the internal team in its management or stay on-retainer to maintain and build upon the launched product.
While online content is taking the lead today, printed collateral remains one of the most important physical touchpoints that an organisation can use to support its brand and marketing strategies. As with every other communication channel, these must be concise, targeted and perfectly branded. We have print design skills in-house but often work either with our own network of design partners or with a client-nominated vendor. In each case, we identify the wider objective of the project and break down all the constituent elements to ensure that the final printed piece is fully congruous with the positioning of the organisation.
This methodology pays dividends on all kinds of printed materials. We have designed complete brand identity packages for €5bn+ internationals, trilingual annual reports, global campaign brochures, and 20 metre billboards for use in a US based employee engagement drive. Each was meticulously drafted, delivered on time and thanks to a strategic approach that places the communication objective at the heart of the project, highly effective.
Presentation Content Strategy and Design
Clients often call upon our support when they have an important message to convey to stakeholders. We help deliver a clear vision, a concise message and an exceptional set of presentation materials. Over the years, we have created more than 500 electronic and printed presentations that have been used with almost every major vehicle manufacturer; with UK, French, German and US government agencies; with investors and Wall Street analysts; and with employees across the globe. We take your concepts from rough white board sketches through to creative, polished and self-explanatory presentation slides.
Photography, Video Production and Show Stand Design
We have provided art direction and photography for locations, events and for products ranging from an electronic module smaller than a cell phone to a fully show-finished, 300kg commercial truck axle. These images have been used in international advertising campaigns, in annual reports for Wall Street analysts and in a multitude of online and print pieces that helped enlighten their industries and drive engagement. We have also scripted, storyboarded and directed video for all manner of online, event and facility applications.
We are also specialists in event management and have directed the strategy, stand design, exhibits, graphics, ground arrangements, marketing collateral and complete event running for a number of the world’s most prestigious public shows. This experience extends from premier-position stands at the world’s largest motor shows in Frankfurt and Paris to remote strategy, product and literature support for events across three continents.
Do you need a specialist, creative design agency that can also manage and copywrite your project?
Design Agency Examples
We were contracted to help write, design and build a new online presence for this creative social enterprise. Having been saved by the local community from demolition, Portland Works had restored much of the building and needed to attract grant money and new tenants to secure it’s financial future.
The International Council of Music Creators is a global organisation that brings the voice of working songwriters to the debate on authors rights. 652South was contracted to rework the council’s brand identity and created a new logotype that captured the importance of new songwriters to the campaign messaging.
The International Confederation of Societies of Authors and Composers is the world’s leading network of authors societies. It was founded in 1926 and represents four million musicians, writers, filmmakers and visual artists around the world.