Brand Communication Blog

A Scrapbook of Ideas and Examples

Every day, we are surrounded by inspiring design and great communication. But it’s often easy to miss because if implemented well, it fits seamlessly within an organisation and doesn’t look anything special. But of course, that’s not the case.

Why not begin looking for ideas like those in our brand communication blog. Grab a quick photo, take a clipping, start your own list.

“’People like us do things like this’. There is no more powerful tribal marketing connection than this.” – Seth Godin

For more from Seth Godin, visit www.seth.blog or read any of his best selling books. They’re all packed with actionable wisdom.

What Can Startups (and the Rest of Us) Learn From a Zero-Brand Marketplace?

This is a photograph of the fresh food market in Ljubljana’s BTC shopping centre. If you’re used to regular supermarket produce, it’s an amazing array of fresh food. By Slovene…

Be Kind to Clients: Make Copywriting Easier to Review

We all understand why context is important in a piece of copywriting. To create the impact we need, it’s vital to understand the place that your opinion occupies in the…

When a brilliant and beautifully executed idea doesn’t fly, perhaps you just failed to explain it simply enough?

This is the premier lounge of the Côte des Flandres cross-channel ferry that takes travellers from the UK to and from France. The lounge is a haven of quiet relaxation…

We’re All Brand Communicators Now

Having coffee with a friend recently and they noticed the advert above stuck to a lamp post. “Look at that – they don’t even give their address. How is anybody…

Bad News May Sell Papers, But Perhaps Positivity Sells Everything Else?

Much of our work is in the creative sector where our experience helps international organisations to promote the rights of artists and creators. It’s a fascinating area, an extremely worthwhile…

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein

Hammond Organs and the Merits of the Difficult Path

This is the inside of a 1960 Hammond C3 organ. And it’s being repaired. Again. Even if you’re not a music lover, you’ll recognise the sound of this instrument in…

Fair Trade Music

This is an amazing Japanese hip-hop artist that we discovered on Spotify this week. There is zero chance we would have even found this artist a few years ago and…

How Working Abroad Taught Us to Communicate Back Home

If you get the chance to work abroad, seize it with both hands. Apart from the amazing experiences that travelling and working in new places will bring, the change you’ll…

You Don’t Always Need to Follow the Rules

We saw this amazing band in a small club recently – the photo above shows just how small! One guy plays drums with left hand, synth bass with his right…

Imagine if We Replaced Advertising with Art.

Support Europe’s Screenwriters and Directors

The EU parliament’s draft Copyright Directive could guarantee audiovisual authors an equitable share in the success of their work. But it needs a little encouragement … please consider signing the…

“To get paid for a script before you write it is just certain death, because you’re basically giving ownership to someone else.” – Paul Thomas Anderson

Women-fronted films are top three highest-grossing movies of 2017

It’s worth remembering that even *apart* from being simple common sense and absolutely the right thing to do, ensuring equality and diversity in filmmaking also ends up just producing more…

Logo Design for the Screen

As an addendum to the post on the craft of logo design, we spotted the new Sonos logo this morning. It seemed interesting but perhaps a little complex … until…

The Truth About Logo Design

When you’re commissioning a new visual identity for your business, it’s easy to imagine that brand communications consultancies and designers are unjustly getting rich from this simple task. It’s just…

The 22 Immutable Laws of Marketing

Our approach is absolutely rooted in classical marketing and there is no better way to understand the key principals then to spend an hour or so with this book. “The…

Kubrick and Us

It seems that Kubrick and us have at least one thing in common … we both love movies and typography. He was, it seems, “wedded to his sans serifs”. A fascinating…

Leadership Strategy vs. Biology

We just found an incredible film that we had to share. Here Simon Sinek describes the biological reasoning for leadership in a manner that is the antithesis of the usual…

Stomp Box Branding Lessons

We spent a number of very happy but tragically wage-less years in the music industry. Like many companies today, the brands that dominated the equipment market in the 1990’s had…

Don’t Say It, Prove It

There is a great pub near our office that serves beautifully prepared, home cooked food. The menu tells us that the ingredients are of the highest quality, individually selected and…

Be Generous With Praise

The importance of good manners with colleagues and competitors is not new and not just for reciprocity. Just ask Alfred Hitchcock. (Found via the excellent @FilmHistoryPics Twitter account)

Always Listen to Seth

As usual, there was more great stuff in this one hour keynote speech than I could write down so here’s the whole clip. It’s a really worthwhile way of spending…

When Differentiating, Lead with the Meat

We took this photograph from a dining table in an amazing Turkish restaurant in Sheffield, UK. It is located in a city that boasts one of the highest student populations…

Brand Positioning at Sea

Thanks to a combination of foreign parentage and international clients, we’ve been crossing the English Channel up to a dozen times a year since the mid nineties. During that time…

Just Because You Don’t Understand It

Just because you don’t understand it, that doesn’t mean that it isn’t art. There are a few organisations that really excel at one thing. They can get so good at…

The Psychology of Colour in Marketing and Branding

We just finished a branding project for an African audiovisual organisation and as usual, colour choice was a fascinating challenge. According to this article on the psychology of colour in marketing and branding, we have “cheerful confidence”.