A Scrapbook of Ideas and Examples
Every day, we are surrounded by inspiring design and great communication. But it’s often easy to miss because if implemented well, it fits seamlessly within an organisation and doesn’t look anything special. But of course, that’s not the case.
Why not begin looking for ideas like those in our brand communication blog. Grab a quick photo, take a clipping, start your own list.
“’People like us do things like this’. There is no more powerful tribal marketing connection than this.” – Seth Godin
When a brilliant and beautifully executed idea doesn’t fly, perhaps you just failed to explain it simply enough?
We just finished a branding project for an African audiovisual organisation and as usual, colour choice was a fascinating challenge. According to this article on the psychology of colour in marketing and branding, we have “cheerful confidence”.