Creative, cultural and non-profit industries are different. They have limited resources, multiple stakeholders and nuanced messaging that makes effective communication particularly challenging. Because of this, communication directors in these sectors don’t often have the time to redraft copywriting, critique multiple design iterations or train partners with lengthy briefings.
At 652South, we have held a variety of in-house communication leadership positions and have specialised in the creative sector since 2011 so precisely understand these challenges. Over the past decade, we’ve partnered with clients to devise and support campaign strategies that have helped change authors’ rights legislation in three countries. We’ve delivered analysis and high-value copywriting for reports and releases that have provoked national debate across six continents. We’ve also designed websites and print collateral to represent millions of creators in discussions with government culture ministers, the EU commission, the UN, WIPO and UNESCO.
We are a specialist communication agency that can start sooner, move faster and consume less of your day in management.
WHAT WE DO
Our Clients and Experience
We combine a successful commercial resume with a deep knowledge of the creative industry, brand strategy, lobbying and campaign management. We have worked with some of the world’s most meaningful authors’ rights organisations as well as start-ups, Fortune500 corporations and international non-profits. We understand the complex communication challenges they face.
This experience has taught us how organisations function from the inside, and we know how to manage, motivate and work within multi-disciplined teams. We recognise the importance of transparency and business ethics and have always operated internationally so we’re globally informed and culturally sensitive. And because we have held international communication director positions, we appreciate the value of internal subject matter experts and the importance of internal approvals at every level of a project.