Spearheading a new value proposition for this leading membership software consultancy.
Millertech is a premium developer of CRM solutions for the trade union and non profit sector. Following a change in ownership, new sales strategies required a complete relaunch of the brand. This included the development of new logotypes and corporate identity assets, revision of all public boilerplates and text, and the development of an all new website.
652South was engaged to handle this entire project, beginning with an involved brand discovery process and concluding the with launch of a completely new online presence. This work modernised the Millertech value proposition and repositioned the brand at the top of its industry sector.
About the client
For almost four decades, Millertech has been building software that solves membership for trade unions, charities and professional bodies. During this time, the company has helped more than 150 not-for-profit organisations to manage complex operations, streamline manual processing and continually improve the value they provide to their members.
Results
The new site and copy repositioned the company to reach a host of new clients and expand their customer base following acquisition by a new parent company. The site was launched on-time on on-budget, and is live at www.millertech.co.uk
