BIEM, the Bureau International des Sociétés Gérant les Droits d’Enregistrement et de Reproduction Mécanique, is an international organisation representing 53 mechanical rights societies operating in 58 countries.
Founded in 1929, BIEM began in Europe and expanded over many decades to benefit creators worldwide. For the celebration of their 90th Anniversary they commissioned a special brochure to highlight the key developments and successes in every decade since their inception.
652South devised a visual design strategy for the brochure, prepared example pages to help the leadership team reach a prompt decision, and then laid out all the pages in two languages. We then worked with our print partner to select a high quality matte paper, print and ship the brochures direct to Tokyo in time for their 2019 annual congress. They were distributed to the delegates and a digital version offered for download online.
About the Client
BIEM is the international organisation representing mechanical rights societies. Mechanical rights societies exist in most countries. They license the reproduction of songs (including musical, literary and dramatic works). Their members are composers, authors and publishers and their clients are record companies and other users of recorded music.
They also license mechanical aspects of the downloading of music via the Internet. Every time a CD, audio cassette or LP containing protected musical works is made, the producers require a license from the owner of the works and they must pay royalties for each copy they manufacture and sell.
The 90th anniversary brochure was extremely well received both amongst the congress delegates and the general public. It strengthened the organisation’s position as one of the oldest and most important players in the fight for global music creators’ rights.