Posts by Marco Foley

“’People like us do things like this’. There is no more powerful tribal marketing connection than this.” – Seth Godin

Streaming platforms to appeal against decision to increase songwriter royalties

A report published by Variety has described plans by Spotify, Google, Pandora and Amazon to team up in an appeal to overturn a U.S. Copyright Royalty Board ruling that could…

What can startups (and the rest of us) learn From a zero-brand marketplace?

This is a photograph of the fresh food market in Ljubljana’s BTC shopping centre. If you’re used to regular supermarket produce, it’s an amazing array of fresh food. By Slovene…

How to make digital copywriting easier to review

We all understand why context is important in a piece of copywriting. To create the impact we need, it’s vital to understand the place that your opinion occupies in the…

When a brilliant and beautifully executed idea doesn’t fly, perhaps you just failed to explain it simply enough?

This is the premier lounge of the Côte des Flandres cross-channel ferry that takes travellers from the UK to and from France. The lounge is a haven of quiet relaxation…

We’re all brand communicators now

Having coffee with a friend recently and they noticed the advert above stuck to a lamp post. “Look at that – they don’t even give their address. How is anybody…

Bad news may sell papers, but perhaps positivity sells everything else?

Much of our work is in the creative sector where our experience helps international organisations to promote the rights of artists and creators. It’s a fascinating area, an extremely worthwhile…

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein

Hammond Organs and the merits of choosing the difficult path

This is the inside of a 1960 Hammond C3 organ. And it’s being repaired. Again. Even if you’re not a music lover, you’ll recognise the sound of this instrument in…

Introducing Fair Trade Music

This is an amazing Japanese hip-hop artist that we discovered on Spotify this week. There is zero chance we would have even found this artist a few years ago and…