Songwriters in the UK have launched a new campaign this week that calls for a more equitable revenue split of streaming royalties.
The “Keep Music Alive” campaign urges changes to the music industry to protect artists at risk of ruin as a result of the COVID-19 crisis and is backed by the 30,000-strong UK Musicians’ Union and the Ivors Academy.
In an article posted by the Guardian newspaper, Scottish artist and songwriter KT Tunstall described the issue: “Labels and streaming platforms are mistakenly thinking they’re the product. And they’re not. The providers of the product are just getting completely screwed.”
(This article was written for and originally published at Fair Trade Music International.)