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Brand Communication Blog

Every day, we are surrounded by inspiring design and great communication. But it’s often easy to miss because if implemented well, it fits seamlessly within an organisation and doesn’t look anything special. But of course, that’s not the case.

Why not begin looking for ideas like those in our brand communication blog. Grab a quick photo, take a clipping, start your own list.

Inspiration
20140506

The 22 Immutable Laws of Marketing

Our approach is absolutely rooted in classical marketing and there is no better way to understand the key principals then to spend an hour or so with this book. “The 22 Immutable Laws of Marketing” was first published in 1993 and should be on the bookshelf of anybody wishing to better understand the commercial world.…
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Inspiration
kubrick

Kubrick and Us

It seems that Kubrick and us have at least one thing in common … we both love movies and typography. He was, it seems, “wedded to his sans serifs”. A fascinating and deeply thorough analysis here.
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Inspiration
20140518

Leadership Strategy vs. Biology

We just found an incredible film that we had to share. Here Simon Sinek describes the biological reasoning for leadership in a manner that is the antithesis of the usual corporate leadership programme message. He describes the five main chemicals in our physiology that drive our behaviour, explaining why cavemen first developed them and precisely…
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Communication
unique-brand-positioning

Stomp Box Branding Lessons

We spent a number of very happy but tragically wage-less years in the music industry. Like many companies today, the brands that dominated the equipment market in the 1990’s had to target a very passionate and well informed audience and as a result their personalities were incredibly strong. This was especially true in the accessory…
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